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Paperback Politicians and Rhetoric: The Persuasive Power of Metaphor Book

ISBN: 0230019811

ISBN13: 9780230019812

Politicians and Rhetoric: The Persuasive Power of Metaphor

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Format: Paperback

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Book Overview

This book analyzes the rhetoric of speeches by major British or American politicians and shows how metaphor is used systematically to create political myths of monsters, villains and heroes. Metaphors are shown to interact with other figures of speech to communicate subliminal meanings by drawing on the unconscious emotional association of words.

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