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Hardcover Politicians and Rhetoric: The Persuasive Power of Metaphor Book

ISBN: 1403946892

ISBN13: 9781403946898

Politicians and Rhetoric: The Persuasive Power of Metaphor

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Format: Hardcover

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Book Overview

Each chapter of this book analyzes the rhetoric of speeches by major American and British politicians to show how metaphor is used to create political myths of monsters, villains and heroic leaders. Metaphors are shown to interact with other figures of speech to communicate subliminal meanings by drawing on the unconscious emotional association of words. An innovative study for students and researchers in discourse analysis, political communication,...

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