Political Rhetoric: A Presidential Briefing Book
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Book Overview
Rhetoric is among the most important and least understood elements of presidential leadership. Presidents have always wielded rhetoric as one tool of governance-and that rhetoric was always intended to facilitate political ends, such as image building, persuasion of the mass public, and inter-branch government persuasion. But as mass media has grown and then fragmented, as the federal bureaucracy has continued to both expand and calcify, and as...
Format:Paperback
Language:English
ISBN:1412856132
ISBN13:9781412856133
Release Date:August 2015
Publisher:Routledge
Length:128 Pages
Weight:0.35 lbs.
Dimensions:0.4" x 5.3" x 8.4"
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