Political Polling: Strategic Information in Campaigns
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Book Overview
Professor Stonecash combines his twenty years of polling experience with academic theory to show how and why polling is done and how information can be used to help win elections.
Format:Paperback
Language:English
ISBN:0742561321
ISBN13:9780742561328
Release Date:July 2008
Publisher:Globe Pequot Publishing Group Inc/Bloomsbury
Length:188 Pages
Weight:0.66 lbs.
Dimensions:0.6" x 5.9" x 8.7"
Customer Reviews
1 rating
Especially for professionals looking for guidance
Published by Thriftbooks.com User , 21 years ago
Political Polling: Strategic Information In Campaigns is a "how-to" book written by Jeffrey M. Stonecash (Professor of Political Science, Syracuse University) especially for professionals looking for guidance in the skill of extrapolating strategies based on information gathered from political polling. From advice to keep in mind when writing questions; to pulling a suitably representative sample; to tracking polls; to drawing recommendations from the results, Political Polling is a very useful and highly recommended primer.
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