Political Polling in the Digital Age: The Challenge of Measuring and Understanding Public Opinion
(Part of the Media and Public Affairs Series)
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Book Overview
The 2008 presidential election provided a perfect storm for pollsters. A significant portion of the population had exchanged their landlines for cellphones, which made them harder to survey. Additionally, a potential Bradley effect -- in which white voters misrepresent their intentions of voting for or against a black candidate -- skewed predictions, and aggressive voter registration and mobilization campaigns by Barack Obama combined to challenge...
Format:Paperback
Language:English
ISBN:0807137839
ISBN13:9780807137833
Release Date:May 2011
Publisher:LSU Press
Length:160 Pages
Weight:0.50 lbs.
Dimensions:0.5" x 5.5" x 8.5"
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