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Hardcover Hired to Fight, Hired to Win Book

ISBN: 1138786357

ISBN13: 9781138786356

Hired to Fight, Hired to Win

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Recommended

Format: Hardcover

Condition: Very Good*

*Best Available: (ex-library)

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Book Overview

When it comes to elections, campaigns matter. And despite the ever-increasing role of volunteers and amateurs, modern American political campaigns are a professional affair. Understanding how they are run and how campaign strategies are set requires an in-depth analysis of what political consultants do, from opposition research to public opinion polling and from directing media strategies to mobilzing voters--with fundraising a priority at all...

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