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Paperback Political Communication in American Campaigns Book

ISBN: 1412909457

ISBN13: 9781412909457

Political Communication in American Campaigns

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Format: Paperback

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Book Overview

In Political Communication in American Campaigns, Joseph S. Tuman provides a comprehensive, clear, and accessible treatment of American campaign rhetoric and argues that modern elections are not really about contests between candidates or political parties; rather, they are more about the competing messages each player in the political process must present to persuade and reach voters.. This book's triangulated approach to political communication...

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