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Paperback Political Campaign Communication: Principles and Practices Book
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ISBN: 1538171449

ISBN13: 9781538171448

Political Campaign Communication: Principles and Practices

by , , , et al.
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Format: Paperback

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Book Overview

The tenth edition of Political Campaign Communication: Principles and Practices provides a clear and thorough survey of the strategic decisions vital to the success of contemporary political campaigns. The authors draw on a host of examples involving political campaigns at local, statewide, and national levels to illustrate all aspects of campaign communication, from forms of public address to buttons, yard-signs, and billboards, to traditional...

Related Subjects

Language Arts Political Science Politics & Social Sciences Social Science Social Sciences

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