Political Campaign Communication: Principles and Practices
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Book Overview
The eighth edition of Political Campaign Communication: Principles and Practices provides a clear understanding of the strategic decisions made and tactical communication practices used in contemporary political campaigns. The authors: -incorporate examples from all levels--local, statewide, and national--to illustrate the communicative choices confronted in contemporary political campaigns, -discuss all aspects of campaign communication, from buttons...
Format:Paperback
Language:English
ISBN:1442243341
ISBN13:9781442243347
Release Date:November 2015
Publisher:Rowman & Littlefield Publishers
Length:384 Pages
Weight:1.40 lbs.
Dimensions:0.6" x 6.9" x 9.9"
Grade Range:Postsecondary
Customer Reviews
1 rating
Understanding political campaigns
Published by Thriftbooks.com User , 22 years ago
This book is an excellent starting place for those people who are interested in politcs and who want to understand how important campaigning is. I read this book for a class at California State University, Fresno. I found it to be very helpful in the class as well as outside the classroom. I highly recommend this book.
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