Political Advertising in Western Democracies: Parties and Candidates on Television

by Lynda Lee Kaid and Christina Holtz-Bacha

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An interesting study about political advertising on TV.... The material in the book can work as a good guide for both the Ministry of information and Broadcasting (including Doordarshan bosses) and major political parties while preparing to use TV as an effective medium for the next election campaign. --The Hindustan Times "This invaluable work significantly advances the cross-national, comparative study of political advertising broadly defined. In...

Format:Hardcover

Language:English

ISBN:0803953518

ISBN13:9780803953512

Release Date:December 1994

Publisher:Sage Publications, Inc

Length:248 Pages

Weight:1.00 lbs.

Dimensions:0.8" x 5.0" x 8.0"

Related Subjects

Business Business & Investing Communication & Media Studies Language Arts Politics & Government

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Political Advertising in Western Democracies: Parties and Candidates on Television

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