Political Advertising in the United States

by Travis N. Ridout, Erika Franklin Fowler, Michael M. Franz, et al.

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Political Advertising

in the United States examines the volume, distribution, content, and effects of political advertising in congressional and presidential elections. The book considers the role of television ads using extensive data on ad airings on local broadcast stations. It also analyzes newly available data on paid digital ads, including ads on Facebook, Instagram, Google, and YouTube. The book covers the role of outside...

Format:Paperback

Language:English

ISBN:0367761475

ISBN13:9780367761479

Release Date:November 2021

Publisher:Routledge

Length:182 Pages

Weight:0.05 lbs.

Dimensions:0.4" x 6.0" x 9.0"

Related Subjects

Political Science Politics & Social Sciences Social Science Social Sciences

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Political Advertising in the United States

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