Policymaking for Citizen Behavior Change: A Social Marketing Approach
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Book Overview
Policymaking for Citizen Behavior Change is designed to demonstrate the ways in which social marketing can be an effective and efficient tool to change citizens' behavior, and how to advocate for and support its appropriate application. Examining a variety of social marketing cases and tools, including more than 40 success stories, this text is core reading for current policymakers, as well as all those studying and practicing social marketing,...
Format:Hardcover
Language:English
ISBN:1138695998
ISBN13:9781138695993
Release Date:August 2017
Publisher:Routledge
Length:184 Pages
Weight:0.98 lbs.
Dimensions:0.5" x 6.0" x 9.0"
Related Subjects
Business Business & Investing Economics Political Science Politics & Social SciencesCustomer Reviews
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