Policy and Marketing Strategies for Digital Media

(Part of the Routledge Studies in New Media and Cyberculture Series)

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Book Overview

With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, contributors examine government policy for a... This description may be from another edition of this product.

Format:Paperback

Language:English

ISBN:1138305944

ISBN13:9781138305946

Release Date:June 2017

Publisher:Routledge

Length:312 Pages

Weight:0.97 lbs.

Dimensions:0.7" x 6.0" x 9.0"

Related Subjects

Business Business & Investing Economics Social Science Social Sciences

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Policy and Marketing Strategies for Digital Media

(Part of the Routledge Studies in New Media and Cyberculture Series)

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