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Hardcover Poetics of the Poster: The Rhetoric of Image-Text Book

ISBN: 1846314860

ISBN13: 9781846314865

Poetics of the Poster: The Rhetoric of Image-Text

(Part of the Contemporary French and Francophone Cultures Series)

This book sets out to explore the way, with the onset of a new and integral relationship between text and image, the modern poster is able to evolve distinctive persuasive strategies that will transform modern advertising. The book shows how this fundamental development is closely related to contemporary developments in the visual arts - in particular Futurism and Art Deco - and reflects the increasing cross-fertilisation and symbiosis between art...

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Format: Hardcover

Condition: New

$150.00
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