Poetics of the Poster: The Rhetoric of Image-Text

(Part of the Contemporary French and Francophone Cultures Series)

by David H.T. Scott

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This book sets out to explore the way, with the onset of a new and integral relationship between text and image, the modern poster is able to evolve distinctive persuasive strategies that will transform modern advertising. The book shows how this fundamental development is closely related to contemporary developments in the visual arts - in particular Futurism and Art Deco - and reflects the increasing cross-fertilisation and symbiosis between art...

Format:Hardcover

Language:English

ISBN:1846314860

ISBN13:9781846314865

Release Date:December 2010

Publisher:Liverpool University Press

Length:119 Pages

Weight:1.00 lbs.

Dimensions:0.6" x 6.1" x 9.2"

Related Subjects

Art Arts, Music & Photography Cooking Cooking Foreign Language Foreign Language Dictionaries & Thesauruses Foreign Language Fiction Foreign Language Learning Foreign Language Study Foreign Language Study & Reference Foreign Languages

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Poetics of the Poster: The Rhetoric of Image-Text

(Part of the Contemporary French and Francophone Cultures Series)

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