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Paperback Playing Fans: Negotiating Fandom and Media in the Digital Age Book

ISBN: 1609383192

ISBN13: 9781609383190

Playing Fans: Negotiating Fandom and Media in the Digital Age

Fans are everywhere: from Fifty Shades of Grey to Veronica Mars, from Comic-Con to sitcom, from niche to Geek Chic, fans are becoming the most visible and important audience of the twenty-first century. For years the media industries ignored fans and fan activities, but now they're paying attention and a lot of money to develop a whole new wave of products intended to harness the power of fandom. What impact do such corporate media efforts have on...

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Format: Paperback

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Related Subjects

Social Science Social Sciences

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