Playing Fans: Negotiating Fandom and Media in the Digital Age

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Fans are everywhere: from Fifty Shades of Grey to Veronica Mars, from Comic-Con to sitcom, from niche to Geek Chic, fans are becoming the most visible and important audience of the twenty-first century. For years the media industries ignored fans and fan activities, but now they're paying attention and a lot of money to develop a whole new wave of products intended to harness the power of fandom. What impact do such corporate media efforts have on...

Format:Paperback

Language:English

ISBN:1609383192

ISBN13:9781609383190

Release Date:March 2015

Publisher:University of Iowa Press

Length:240 Pages

Weight:0.80 lbs.

Dimensions:0.8" x 5.9" x 8.9"

Related Subjects

Social Science Social Sciences

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Playing Fans: Negotiating Fandom and Media in the Digital Age

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