Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets
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Book Overview
The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design. Winning today isn't about beating the competition at the old game. It's about inventing a whole new game--defining a new market category, developing it, and dominating it over time. You can't build a legendary company without building a legendary category. If you think that having the best...
Format:Hardcover
Language:English
ISBN:0062407619
ISBN13:9780062407610
Release Date:June 2016
Publisher:Harper Business
Length:272 Pages
Weight:0.97 lbs.
Dimensions:0.9" x 6.3" x 9.4"
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