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Hardcover Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets Book
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ISBN: 0062407619

ISBN13: 9780062407610

Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets

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Format: Hardcover

Condition: Like New

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Book Overview

The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design. Winning today isn't about beating... This description may be from another edition of this product.

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Business Business & Investing Economics

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