Planning Strategic Interaction: Attaining Goals Through Communicative Action
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Book Overview
In an earlier era, the communication field was dominated by the study of mediated and unmediated message effects during which considerable research focused on the attitudinal and action consequences of exposure to messages. A more catholic purview of the communication process exists today. This more encompassing perspective does not deny the importance of studying message effects, but raises the additional question of how individuals generate messages...
Format:Hardcover
Language:English
ISBN:0805823085
ISBN13:9780805823080
Release Date:June 1997
Publisher:Routledge
Length:172 Pages
Weight:1.00 lbs.
Dimensions:0.6" x 6.3" x 9.3"
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