Planning Strategic Interaction: Attaining Goals Through Communicative Action
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Book Overview
In an earlier era, the communication field was dominated by the study of mediated and unmediated message effects during which considerable research focused on the attitudinal and action consequences of exposure to messages. A more catholic purview of the communication process exists today. This more encompassing perspective does not deny the importance of studying message effects, but raises the additional question of how individuals generate messages...
Format:Paperback
Language:English
ISBN:113897854X
ISBN13:9781138978546
Release Date:May 2016
Publisher:Routledge
Length:176 Pages
Weight:0.54 lbs.
Dimensions:0.4" x 6.0" x 9.0"
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