Pink ribbon paraphernalia saturate shopping malls, billboards, magazines, television, and other venues, all in the name of breast cancer awareness. In this compelling and provocative work, Gayle Sulik shows that though this "pink ribbon culture" has brought breast cancer advocacy much attention, it has not had the desired effect of improving women's health. It may, in fact, have done the opposite. Based on eight years of research, analysis of advertisements...
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Administration & Medicine Economics Administration & Policy Breast Cancer Cancer Clinical Health Health, Fitness & Dieting Health, Fitness & Dieting Humanities Language Arts Linguistics Medical Medical Books Oncology Public Health Social Sciences Sociology Women's Health Words, Language & Grammar