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Paperback Pink Goldfish: Defy Normal, Exploit Imperfection and Captivate Your Customers Book
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ISBN: 0984983899

ISBN13: 9780984983896

Pink Goldfish: Defy Normal, Exploit Imperfection and Captivate Your Customers

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Format: Paperback

Condition: Like New

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Book Overview

Ready to Stand Out in a Sea of Sameness?

Companies need to stand out in a crowded marketplace, but true differentiation is increasingly rare. Based on over 200 case studies, Pink Goldfish provides an unconventional seven-part framework for achieving competitive separation by embracing flaws, instead of fixing them.

Pink Goldfish is broken into three main sections: Section I outlines the "Why"

It explores the need to embrace weirdness and amplify...

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Business Business & Investing Economics

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