Picture Theory: Essays on Verbal and Visual Representation

This book has to be considered as a classic in the field. Ironically, Mitchell's term 'pictorial turn' seems to be more widespread than knowledge of this book, with the unsettling consequence that many people talk about pictures *replacing* the word, and few about the intricate and complex relationship between the two.The book is surprisingly well written, rarely has an academic book entertained me so much. For everybody who wants to know what *pictorial turn* means from the point of view of the person who coined this phrase, I can only recommend it warmest.