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Medical Books > Pharmacology Books
Paperback Pharmaceutical Marketing Book
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ISBN: 1560241101

ISBN13: 9781560241102

Pharmaceutical Marketing

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Format: Paperback

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Book Overview

Reflecting the fascinating and dramatic changes in pharmacy, pharmaceutical education, and the pharmaceutical industry in recent years, this authoritative volume focuses on the practice of marketing both prescription and nonprescription medications. In a dozen comprehensive chapters, author Mickey Smith highlights the economic social, and legal aspects of marketing pharmaceutical products, examines the consumers and prescribers, and explores successful...

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Allied Health Services Basic Sciences Medical Medical Books Pharmacology Pharmacy

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