Pharmaceutical Marketing: Principles, Environment, and Practice

by Richard W. Roukema, Mickey C. Smith, Bruce R. Siecker, et al.

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Book Overview

Explore the nuts and bolts of marketing pharmaceuticals today

Written by leading authorities in the field, Pharmaceutical Marketing: Principles, Environment, and Practice is the fifth in Dr. Mickey Smith's series of books on the subject which began in the 1960s. In this extraordinary book, he and his co-authors examine the principles of marketing pharmaceuticals, describe the environmental factors that affect their application, and show how...

Format:Paperback

Language:English

ISBN:0789015838

ISBN13:9780789015839

Release Date:March 2002

Publisher:CRC Press

Length:392 Pages

Weight:1.32 lbs.

Dimensions:1.0" x 8.4" x 6.0"

Related Subjects

Allied Health Services Basic Sciences Business & Investing Marketing & Sales Medical Medical Books Pharmacology Pharmacy Popular Economics Science

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Pharmaceutical Marketing: Principles, Environment, and Practice

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