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Hardcover Pharmaceutical Launch Excellence: Bringing a New Drug to Market Successfully Book
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ISBN: 1472426800

ISBN13: 9781472426802

Pharmaceutical Launch Excellence: Bringing a New Drug to Market Successfully

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Planning and implementing a new drug launch strategy is a complex process that requires everyone involved to have a clear sense of what success looks like and to plan how to deliver that success. Colin Wight's Pharmaceutical Launch Excellence is a 'must have' guide to the process that explains all of the variables at work and offers pragmatic advice to help pharma executives secure market access, stakeholder advocacy and establish a realistic governance...

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Format: Hardcover

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