Pharmaceutical Launch Excellence: Bringing a New Drug to Market Successfully

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Planning and implementing a new drug launch strategy is a complex process that requires everyone involved to have a clear sense of what success looks like and to plan how to deliver that success. Colin Wight's Pharmaceutical Launch Excellence is a 'must have' guide to the process that explains all of the variables at work and offers pragmatic advice to help pharma executives secure market access, stakeholder advocacy and establish a realistic governance model for the process. The book also provides a set of commercial models to underpin a launch strategy as well as a suite of metrics for measuring success.

Format:Hardcover

Language:English

ISBN:1472426800

ISBN13:9781472426802

Release Date:December 2023

Publisher:Routledge

Length:180 Pages

Related Subjects

Business Business & Investing

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Pharmaceutical Launch Excellence: Bringing a New Drug to Market Successfully

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