Petretti's Coca-Cola Collectibles Price Guide

After six long years, Allan Petretti has come out with his 12th Ed. of what has become the "Bible of coca-Cola" and sets the gold standard by which all other Coke books are judged. While the wait for the new edition seemed excruciating, the latest edition was well worth the wait. The new edition provides a significant upgrade over previous editions. The tremendous amount of color photos sets this book apart from previous editions and is far more visually pleasing for the reader. The commentary is extremely helpful for both novice and experienced collectors. Also, the pricing of the collectibles reflects the softness of the market which has occured in most types of Coke collectibles since Petretti's previous edition. Finally, the layout of the book represents a significant improvement over prior editions. The only negative is that the publisher needs to take the time to develop a more logical and detailed index. However, whether you are just beginning to collect or have collected Coke for 35 years, this book is an indispensible addition to your library. My congratulations to Mr. Petretti for a fine piece of work.

This newest 12th edition book is the cream of the crop. I have been collecting Soda Advertising for over 25 years. Each volume of Allan Petrettis book expands the knowledge base of the hobby. This newest edition is a vast improvement over previous editions (no small feat),containing mostly color photos with very few black and white, many new items, improved organization and color coding on the page ends. The prices are not absolutes, but give an idea of scarcity and demand. If you want the very best and most accurate Coca Cola reference material-This is it! (No, I am not related to the author or publisher, just an avid collector that appreciates very high quality reference books)

This massive 648 page hardcover library volume is the 10th edition containing more than SIX THOUSAND sharp photos including 324 in super full color. It is truly an encyclopedia of Coke collectibles. There's a ton of background information and fascinating history of the popular collectible. Topics range from the Coke Company, Signs, Displays, Sports, Banners, Trays to Coolers, Dispensers, Buttons, Menus, Trade Cards to Periodical Advertising, School Stuff and Carton Inserts. Wow. I don't know how such a large variety of items can be located and organized. For the first time, each of the items has been assigned a Petretti number along with a value. Any Coke collector would be delighted with this volume that weighs nearly 5 pounds. A 5 star rating on this one.

THIS COCA-COLA PRICE GUIDE IS THE BEST I THE WORLD BECAUSE IT TELLS YOU SOME SIZES OF THE ITEMS AND THE PRICE. I THINK IT'S HELPFUL FOR NEW AND OLD COCA-COLA COLLECTORS.

displays more items and prices than any other coke guide that i could find.this book had info on a item in my collection that no other did