Persuasive Recommender Systems: Conceptual Background and Implications
(Part of the SpringerBriefs in Electrical and Computer Engineering Series)
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Whether users are likely to accept the recommendations provided by a recommender system is of utmost importance to system designers and the marketers who implement them. By conceptualizing the advice seeking and giving relationship as a fundamentally social process, important avenues for understanding the persuasiveness of recommender systems open up. Specifically, research regarding influential factors in advice seeking relationships, which is...
Format:Paperback
Language:English
ISBN:1461447011
ISBN13:9781461447016
Release Date:August 2012
Publisher:Springer
Length:59 Pages
Weight:0.24 lbs.
Dimensions:0.1" x 6.1" x 9.2"
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