Persuasive Messages
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Book Overview
Designed to help students become more successful persuaders, Persuasive Messages offers practical advice on refining purpose, understanding audience, and designing a persuasive message. This textbook combines theory and practice, adopting a cognitive approach to understanding the persuasion process. A guide to successful persuasion, using student-friendly examples to provide a much-needed balance between theory and application Offers a new approach...
Format:Paperback
Language:English
ISBN:1405158212
ISBN13:9781405158213
Release Date:January 2008
Publisher:Wiley-Blackwell
Length:288 Pages
Weight:1.10 lbs.
Dimensions:0.8" x 6.8" x 9.7"
Related Subjects
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