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Paperback Persuasive Marketing: The use of NLP in Marketing & Advertising Book

ISBN: 1499155492

ISBN13: 9781499155495

Persuasive Marketing: The use of NLP in Marketing & Advertising

Persuasive Marketing - The use of NLP inMarketing & Advertising.Why do some advertising campaigns work and others fall flat?Behavioural Psychology demonstrates that we process marketing and advertising messages in the same way that we process interpersonal communication. This is because humans have built-in 'fixed action patterns' that produceconsistent, predictable responses. These 'fixed action patterns' are unconscious hard-wired shortcuts that...

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