Persuasive Copywriting: Using Psychology to Influence, Engage and Sell

by Andy Maslen

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Book Overview

Using psychology, emotion, and a pinch of neuroscience, Andy Maslen, an experienced copywriter and marketer, presents 25 psychological techniques, 110 words and phrases that trigger emotions, over 10... This description may be from another edition of this product.

Format:Paperback

Language:English

ISBN:0749473991

ISBN13:9780749473990

Release Date:March 2015

Publisher:Kogan Page

Length:256 Pages

Weight:0.85 lbs.

Dimensions:0.5" x 6.1" x 9.2"

Related Subjects

Business Business & Investing Economics Language Arts

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Persuasive Copywriting: Using Psychology to Influence, Engage and Sell

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