Persuasive Communication
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Book Overview
Providing an accessible integration of theory and research methods, this text prepares students to critically analyze persuasive appeals and to design effective messages and campaigns. The book draws... This description may be from another edition of this product.
Format:Hardcover
Language:English
ISBN:0898623081
ISBN13:9780898623086
Release Date:December 1993
Publisher:Guilford Publications
Length:278 Pages
Weight:1.30 lbs.
Dimensions:0.8" x 6.4" x 9.3"
Related Subjects
Behavioral Sciences Communication Communication & Journalism Communications Health, Fitness & Dieting Health, Fitness & Dieting Humanities Language Arts Linguistics Mental Health Psychology Psychology & Counseling Science & Math Social Psychology & Interactions Social Sciences Words, Language & GrammarCustomer Reviews
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