Persuasion: Theory and Context

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Reardon views persuasion as not only the means for selling goods or political parties -- something that one person or group does to another. She also sees it as an exchange, a way of defining our self identity, our personal opinions and our shared ideals. She applies a fresh sensitivity towards the situational complexity of persuasion in her study of interpersonal, organizational, and mass media persuasion.

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Format:Hardcover

Language:English

ISBN:0803916159

ISBN13:9780803916159

Release Date:May 1981

Publisher:Sage Publications, Inc

Length:282 Pages

Weight:1.19 lbs.

Related Subjects

Language Arts

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Persuasion: Theory and Context

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