Persuasion: New Directions in Theory and Research

by Gerald R. Miller and Michael E. Roloff

No Customer Reviews

Select Format

Select Condition

Book Overview

An expert in the study of mass communications and an expert on interpersonal communication bring together contributions that explore the ways in which we are persuaded. Essays cover three major aspects of the subject: theory and definition of persuasion, factors in the persuasion process, and the application of persuasion to negotiation, marketing, family relationships and politics. This collection seemed to me a good review of a fascinating field...

Format:Hardcover

Language:English

ISBN:0803912137

ISBN13:9780803912137

Release Date:January 1980

Publisher:Sage Publications, Inc

Length:308 Pages

Weight:1.25 lbs.

Related Subjects

Communication Communication & Journalism Communications Health, Fitness & Dieting Health, Fitness & Dieting Language Arts Motivational Psychology & Counseling Self Help Self-Help

Customer Reviews

0 rating

Write a review

ThriftBooks sells millions of used books at the lowest everyday prices. We personally assess every book's quality and offer rare, out-of-print treasures. We deliver the joy of reading in recyclable packaging with free standard shipping on US orders over $15. ThriftBooks.com. Read more. Spend less.

Copyright © 2024 Thriftbooks.com Terms of Use | Privacy Policy | Do Not Sell/Share My Personal Information | Cookie Policy | Cookie Preferences | Accessibility Statement
ThriftBooks^® and the ThriftBooks^® logo are registered trademarks of Thrift Books Global, LLC

Persuasion: New Directions in Theory and Research

Select Format

Select Condition

Recommended

Book Overview

Customer Reviews

Popular Categories

Website

My Account

Partnerships

Quick Help

About Us

Follow Us