Persuasion: Messages, Receivers, and Contexts

by William Rogers

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Book Overview

Persuasion covers key topics and shows students how to develop critical skills as senders and receivers of persuasive messages. In an accessible and engaging format, it encourages students to apply persuasion principles and theories to real-world case studies. Students are also guided to develop skills in public speaking, debate, courtroom communication, interpersonal communication, and more. Persuasion features extended discussions of propaganda,...

Format:Paperback

Language:English

ISBN:0742536742

ISBN13:9780742536746

Release Date:October 2006

Publisher:Rlpg/Galleys

Length:432 Pages

Weight:2.30 lbs.

Dimensions:0.9" x 7.5" x 9.3"

Related Subjects

Language Arts Social Science Social Sciences

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Persuasion: Messages, Receivers, and Contexts

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