Persuading on Paper: The Complete Guide to Writing Copy That Pulls in Business

Marcia Yudkin wrote this book for the entrepreneur who wants to attract and keep customers by means that go beyond the typical advertisement. Although targeted to entrepreneurs, Persuading On Paper benefits writers who have developed an interest in copywriting and who have not yet honed the skills of writing good copy. Ms. Yudkin goes beyond simple descriptions to include case histories and writing examples.

I am picky about the marketing books I read and use and this one rates at the top of the list--up there with Bly, Caples, and Ogilvy.Jammed-packed with insightful recommendations, this book contains tips, secrets and good, solid information from a writer who has the experience and expertise to back it up.If you are looking to increase your business or are a copywriter who is looking for another useful tome for their marketing bookshelf, here is a gem of a book just waiting to be explored and put to work for you and your clients.

Do you want to improve your business writing right away? Read Persuading on Paper. Marcia Yudkin gives away all the essential secrets of good promotional writing and reveals them in an upbeat, logical, easy-to-follow fashion. Using her creative checklists, five levels of "sell" and editing guidelines (with clear examples), I immediately found specific ways to make my own writing more exciting, direct and effective. I gave the book to a friend who felt trapped in her inability to put ideas into words and saw Yudkin's tips tune-up her talent as well. Yudkin's practical sections on production and marketing are a valuable bonus. She is a good storyteller who explains each point and then shows what she means. Her vivid examples make her advice easy to follow. HIGHLY RECOMMEND.

I'm just getting started in marketing my business, Win/Win Coaching, and want to know how best to let people know who I am and what I do. Yudkin does a great job of covering everything. I didn't feel talked down to, and now I know where to start. She included many ideas contributed by others, so they become a resource as well. I can really see why there are no used copies of this book. I first got a libray copy and could see quickly that I need to own this as a reference.

I have covered Ms. Yudkin's book with hot pink highlighter! It's crammed full of just what I was looking for: practical, applicable tips for marketing your business. She gives many examples of actual businesses' brochure copy, ad ideas, and sales letter approaches. I have a ton of new methods to try!