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Paperback Perspectives on Consumer Choice: From Behavior to Action, from Action to Agency Book
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ISBN: 1349699004

ISBN13: 9781349699001

Perspectives on Consumer Choice: From Behavior to Action, from Action to Agency

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Format: Paperback

Condition: New

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Book Overview

Introduction.- Chapter 1 Explaining Consumer Choice.- Chapter 2 Consumer Choice as Behavior.- Chapter 3 Beyond Behaviorism.- Chapter 4 The Ascription of Intentionality.- Chapter 5 Intentional Psychologies.- Chapter 6 Consumer Choice as Action.- Chapter 7 Consumer Choice as Decision: Micro-Cognitive Psychology.- Chapter 8 Consumer Choice as Decision: Macro-Cognitive Psychology.- Chapter 9 Consumer Choice as Decision: Meso-Cognitive Psychology.-...

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Business Business & Investing Economics Psychology

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