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Paperback Perspectives on Branding Book

ISBN: 1598638726

ISBN13: 9781598638721

Perspectives on Branding

Who's the real branding expert: the agency or the brand? Each has a different approach to what brand building's really all about and the methods needed to generate consumer loyalty. Each approaches... This description may be from another edition of this product.

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Format: Paperback

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Related Subjects

Business Business & Investing

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