Personalities and Products: A Historical Perspective on Advertising in America
No Customer Reviews
Profiling such luminaries as Benjamin Franklin, P. T. Barnum, John Wanamaker, and Harley Procter, this book examines the contributions that several prominent individuals have made to advertising in America. The work opens with a discussion of Colonial advertising and the printers, such as Benjamin Franklin, who created it. It then goes on to consider early advertising agents such as Francis Wayland Ayer and the contributions of the great promoter...
Format:Hardcover
Language:English
ISBN:0313303649
ISBN13:9780313303647
Release Date:January 1998
Publisher:Praeger
Length:192 Pages
Weight:0.85 lbs.
Dimensions:0.8" x 5.8" x 8.6"
Related Subjects
Accounting Accounting & Finance Advertising Business Business & Finance Business & Investing Communication Communication & Journalism Communication & Media Studies Communications Language Arts Marketing & Sales Media Studies Politics & Social Sciences Social Sciences Textbooks Words, Language & GrammarCustomer Reviews
0 rating
Copyright © 2024 Thriftbooks.com Terms of Use | Privacy Policy | Do Not Sell/Share My Personal Information | Cookie Policy | Cookie Preferences | Accessibility Statement
ThriftBooks® and the ThriftBooks® logo are registered trademarks of Thrift Books Global, LLC
ThriftBooks® and the ThriftBooks® logo are registered trademarks of Thrift Books Global, LLC
