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Paperback Personalisation Book
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ISBN: 1447316142

ISBN13: 9781447316145

Personalisation

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Personalization has become a social policy buzzword in the twenty-first century as many organizations move steadily away from one-size-fits-all models of service. In this provocative book, Peter Beresford is joined by other top academics to challenge the personalization agenda. Although critical of one-size-fits-all approaches, they contend that personalization turns service users into consumers who are shopping in a care market. This does not facilitate...

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Format: Paperback

Condition: New

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Related Subjects

Political Science Politics & Social Sciences Social Science Social Sciences

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