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Hardcover Personal Selling: Achieving Customer Satisfaction and Loyalty: Text with Real Deal Upgrade CD Book
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ISBN: 0618356908

ISBN13: 9780618356904

Personal Selling: Achieving Customer Satisfaction and Loyalty: Text with Real Deal Upgrade CD

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In line with students' current career goals, Personal Selling focuses almost exclusively on professional business-to-business selling rather than retail selling. The authors' latest research on customer loyalty and relationship marketing further distinguishes Personal Selling from other titles which focus less on these pressing issues. Strategies for achieving long-term customer loyalty underscore how attracting, cultivating, and retaining satisfied...

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Format: Hardcover

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Business Business & Investing Economics

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