Personal Selling: Achieving Customer Satisfaction and Loyalty: Text with Real Deal Upgrade CD

by Rolph E. Anderson and Alan J. Dubinsky

No Customer Reviews

In line with students' current career goals, Personal Selling focuses almost exclusively on professional business-to-business selling rather than retail selling. The authors' latest research on customer loyalty and relationship marketing further distinguishes Personal Selling from other titles which focus less on these pressing issues. Strategies for achieving long-term customer loyalty underscore how attracting, cultivating, and retaining satisfied...

Format:Hardcover

Language:English

ISBN:0618356908

ISBN13:9780618356904

Release Date:January 2003

Publisher:Houghton Mifflin

Length:504 Pages

Related Subjects

Business Business & Investing Economics

Customer Reviews

0 rating

Write a review

ThriftBooks sells millions of used books at the lowest everyday prices. We personally assess every book's quality and offer rare, out-of-print treasures. We deliver the joy of reading in recyclable packaging with free standard shipping on US orders over $15. ThriftBooks.com. Read more. Spend less.

Copyright © 2024 Thriftbooks.com Terms of Use | Privacy Policy | Do Not Sell/Share My Personal Information | Cookie Policy | Cookie Preferences | Accessibility Statement
ThriftBooks^® and the ThriftBooks^® logo are registered trademarks of Thrift Books Global, LLC

Personal Selling: Achieving Customer Satisfaction and Loyalty: Text with Real Deal Upgrade CD

Recommended

Customer Reviews

Popular Categories

Website

My Account

Partnerships

Quick Help

About Us

Follow Us