Personal Influence: The Part Played by People in the Flow of Mass Communications

by Elihu Katz and Paul F. Lazarsfeld

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First published in 1955, "Personal Influence" reports the results of a pioneering study conducted in Decatur, Illinois, validating Paul Lazarsfeld's serendipitous discovery that messages from the media may be further mediated by informal "opinion leaders" who intercept, interpret, and diffuse what they see and hear to the personal networks in which they are embedded. This classic volume set the stage for all subsequent studies of the interaction of...

Format:Hardcover

Language:English

ISBN:1138529729

ISBN13:9781138529724

Release Date:December 2017

Publisher:Routledge

Length:434 Pages

Weight:1.65 lbs.

Dimensions:0.9" x 6.0" x 9.0"

Related Subjects

Communication Communication & Media Studies Health, Fitness & Dieting Health, Fitness & Dieting Language Arts Marketing Marketing & Sales Politics & Social Sciences Psychology & Counseling Social Psychology & Interactions Social Science Social Sciences Words, Language & Grammar

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Personal Influence: The Part Played by People in the Flow of Mass Communications

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