Personal Influence: The Part Played by People in the Flow of Mass Communications

by Elihu Katz and Paul F. Lazarsfeld

No Customer Reviews

Select Format

Select Condition

Book Overview

Peter Simonson of the University of Pittsburgh has written that: Personal Influence was perhaps the most influential book in mass communication research of the postwar era, and it remains a signal text with historic significance and ongoing reverberations "more than any other single work, it solidified what came to be known as the dominant paradigm in the field, which later researchers were compelled either to cast off or build upon."

Format:Paperback

Language:English

ISBN:0029171504

ISBN13:9780029171509

Release Date:June 1964

Publisher:The Free Press

Weight:1.25 lbs.

Related Subjects

Communication Communication & Media Studies Health, Fitness & Dieting Health, Fitness & Dieting Language Arts Marketing Marketing & Sales Politics & Social Sciences Psychology & Counseling Social Psychology & Interactions Social Science Social Sciences Words, Language & Grammar

Customer Reviews

0 rating

Write a review

ThriftBooks sells millions of used books at the lowest everyday prices. We personally assess every book's quality and offer rare, out-of-print treasures. We deliver the joy of reading in recyclable packaging with free standard shipping on US orders over $15. ThriftBooks.com. Read more. Spend less.

Copyright © 2024 Thriftbooks.com Terms of Use | Privacy Policy | Do Not Sell/Share My Personal Information | Cookie Policy | Cookie Preferences | Accessibility Statement
ThriftBooks^® and the ThriftBooks^® logo are registered trademarks of Thrift Books Global, LLC

Personal Influence: The Part Played by People in the Flow of Mass Communications

Select Format

Select Condition

Recommended

Book Overview

Customer Reviews

Popular Categories

Website

My Account

Partnerships

Quick Help

About Us

Follow Us