Performance Marketing with Google Analytics: Strategies and Techniques for Maximizing Online ROI

by Caleb Whitmore, Justin Cutroni, Sebastian Tonkin

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Book Overview

An unparalleled author trio shares valuable advice for using Google Analytics to achieve your business goals Google Analytics is a free tool used by millions of Web site owners across the globe to track how visitors interact with their Web sites, where they arrive from, and which visitors drive the most revenue and sales leads. This book offers clear explanations of practical applications drawn from the real world. The author trio of Google Analytics...

Format:Paperback

Language:English

ISBN:0470578319

ISBN13:9780470578315

Release Date:May 2010

Publisher:Wiley Publishing

Length:427 Pages

Weight:1.55 lbs.

Dimensions:0.9" x 7.4" x 9.2"

Related Subjects

Computers Computers & Technology

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Performance Marketing with Google Analytics: Strategies and Techniques for Maximizing Online ROI

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