Perfect Phrases for Sales and Marketing Copy: Hundreds of Ready-To-Use Phrases to Capture Your Customer's Attention and Increase Your Sales

(Part of the Perfect Phrases Series)

by Barry Callen

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The Right Phrase for Every Situation...Every Time

Whether you're trying to come up with a terrific headline for a newspaper ad, a snappy brochure for sales reps, or a slick radio script, every word counts. That's why you need Perfect Phrases for Marketing and Sales Copy. Filled with specific methods for writing the kind of headlines, body copy, taglines, and calls to action that will capture customer attention and move people...

Format:Paperback

Language:English

ISBN:0071495908

ISBN13:9780071495905

Release Date:November 2007

Publisher:McGraw-Hill Companies

Length:224 Pages

Weight:0.65 lbs.

Dimensions:0.7" x 5.0" x 8.0"

Related Subjects

Business Business & Investing Business Writing Economics Education & Reference Marketing Marketing & Sales Sales & Selling Skills

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Perfect Phrases for Sales and Marketing Copy: Hundreds of Ready-To-Use Phrases to Capture Your Customer's Attention and Increase Your Sales

(Part of the Perfect Phrases Series)

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