Perception-based Marketing of Parishes using the example of Catholic Academics and Students: A seminal inventory of church marketing activities.
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The Roman Catholic Church in Germany is faced with an increasingly pluralistic and secularized society that further precipitates the decline in membership that has been ongoing already since the 1970s through instances of aging population and church leavings, and has been causing at the level of locally and regionally operating parishes and their establishments a growing shortage of personnel and other resources. Here a marketing communication that...
Format:Paperback
Language:English
ISBN:3748160259
ISBN13:9783748160250
Release Date:March 2019
Publisher:Books on Demand
Length:228 Pages
Weight:0.61 lbs.
Dimensions:0.5" x 5.8" x 8.3"
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