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Hardcover Open Innovation: New Product Development Essentials from the Pdma Book
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ISBN: 1118770773

ISBN13: 9781118770771

Open Innovation: New Product Development Essentials from the Pdma

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A clear, practical guide to implementing Open Innovation for new product development Open Innovation: New Product Development Essentials from the PDMA is a comprehensive guide to the theory and practice of the Open Innovation method. Written by experts from the Product Development and Management Association, the book packages a collection of Open Innovation tools in a digestible and actionable format. Real-world case studies drawn from the authors'...

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Format: Hardcover

Condition: New

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