Pay Attention! I'm Your Customer

"Pay Attention! I'm Your Customer" and the Reason You're In Business appears in a fine second edition, adding an index and enhancements to the first and including vital details helpful for analyzing the customer/employee/owner relationship. From handling customer complaints and viewing them as incentives for improvement and growth to giving the customer the benefit of the doubt, "Pay Attention! I'm Your Customer" and the Reason You're In Business is packed with many tips.