Patron Engagement and Marketing Products and Services for Public Libraries

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In response to public libraries' interest in proactive marketing of their programs, services, and collections, a variety of new products have been introduced. Each takes a different approach in providing libraries with sophisticated tools to support marketing campaigns or other initiatives to strengthen engagement with their communities. Many involve harvesting data and producing analytics and visualizations that aim to provide insight into the...

Format:Paperback

Language:English

ISBN:0838938191

ISBN13:9780838938195

Release Date:March 2022

Publisher:ALA Techsource

Length:48 Pages

Weight:1.10 lbs.

Dimensions:0.9" x 5.8" x 10.8"

Related Subjects

Language Arts

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Patron Engagement and Marketing Products and Services for Public Libraries

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