Passion Rules!: Inspiring Women in Business

Alexandra Powe Allred brings an inspiring and informative book based on 25 examples of women who have achieved astounding success in business, along with what drove them to their heights. You will learn how to "identify your chosen field" how to break down boundaries, "doing your homework" how to "market yourself and your business" and much more. One of my favorite examples for strategy is about Jenny Craig, and the "recommended steps for success" provided: "Set your goal;" "Understand your market;" "Research several aspects of the business and your product"; "Identify your resources"; "Learn what you need to know"; "Develop your marketing skills"; "Hone your people skills"; "Believe in yourself and your goal." Most importantly, this book will inspire you to hopefully look within and discover what you are absolutely PASSIONATE about doing and being in your life. It is your heart-felt passion that fuels your energy to do what it takes to live your dreams, while you joyfully create the success you deserve along the way. Highly recommended for the inspiring stories of HOW women started from scratch and created the life and success they deserve, as well as for the in-depth resource guide at the back of the book, bringing you complete contact information for excellent organizations and publications, that can aid you in creating the success you deserve. Barbara Rose, Ph.D. author of Stop Being the String Along: A Relationship Guide to Being THE ONE and If God Was Like Man Editor, inspire! magazine

Too often women in our culture are discouraged and prevented from becoming independent businesspeople. The Western capitalist business paradigm desprately needs the passionate and nurturing influence of our creative women. Passion Rules focuses on the struggles and experiences of 25 successful women entrepreneurs. Their inspiring stories serve as powerful mentoring tools for any person with a creative independent spirit. We are looking towards a new definition of successful business and women in our society stand poised at the forefront.

I just received my copy of Passion Rules! and I had to immediately sit down and read it. Of course the next thing I had to do was recommend it to everyone :) This book covers many of the basics in starting up a business and also points out some of the pitfalls that might befall someone who is going into business for themselves. This book is easy to read, clearly written, and very entertaining. I think it is a must-have for any woman thinking about going into business.