Partners.com: How to Profit from the New DNA of Business

Complex topics such as partnerships tend to be covered in a very fragmented manner. Partners.com does not have this problem. Cunningham ably deals with the people, process, technology and market issues that forge partnerships, but also how to manage, measure and change them. Rarely are these areas covered in sufficient detail, but here there is a roadmap with milestones and strategies that are working in the marketplace. Partners.com does for partnerships what Patti Seybold's Customers.com did for customer relationships. A classic!

This book is a prize! For those that are looking for the details behind partnerships the information here is not only relevant, but very comprehensive. The mixture of technology, strategy and culture required to pull of good partnerships is difficult for organizations trying to make it happen. Cunningham provides not only a great roadmap, but illustrated with real world examples of what has and has not worked. Do not be fooled by the .com in the title, this book is targeted at all businesses. I particularly liked the sections on self-service Partnerships and the "most important partners, your staff". A practical piece with great strategic insight. Organizations will be able to use this to hone their competitiveness, internal and external consultants will buy to emulate all that has been learned on this topic.