Packaging the Brand: The Relationship Between Packaging Design and Brand Identity: The Relationship Between Packaging Design and Brand Identity

(Part of the Required Reading Range Series)

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While many other areas of design have commercial aspects, the success of a piece of packaging design is inextricably linked with its ability to sell a product. Packaging the Brand discusses the... This description may be from another edition of this product.

Format:Paperback

Language:English

ISBN:2940411417

ISBN13:9782940411412

Release Date:May 2011

Publisher:AVA Publishing

Length:208 Pages

Weight:2.40 lbs.

Dimensions:0.8" x 8.7" x 11.7"

Related Subjects

Design Engineering Technology

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Packaging the Brand: The Relationship Between Packaging Design and Brand Identity: The Relationship Between Packaging Design and Brand Identity

(Part of the Required Reading Range Series)

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