Packaging Design: Successful Product Branding from Concept to Shelf

by Marianne R. Klimchuk and Sandra A. Krasovec

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Book Overview

This book offers practical guidance for creating successful packaging designs. This richly visual resource covers the entire packaging design process, including the business of packaging design, design principles, the creative process, and pre-production and production issues. Diverse case studies and three-dimensional models and prototypes bring the packaging design process to life so readers can see how to take a design from concept to reality...

Format:Hardcover

Language:English

ISBN:047172016X

ISBN13:9780471720164

Release Date:September 2006

Publisher:John Wiley & Sons

Length:262 Pages

Weight:1.72 lbs.

Dimensions:0.8" x 7.7" x 9.5"

Related Subjects

Arts, Music & Photography Design Engineering Graphic Design Industrial & Product Design Industrial, Manufacturing & Operational Systems Techniques Technology

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Packaging Design: Successful Product Branding from Concept to Shelf

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