Packaging Design: Successful Product Branding from Concept to Shelf

by Marianne Rosner Klimchuk and Sandra A. Krasovec

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The fully updated single-source guide to creating successful packaging designs for consumer products Now in full-color throughout, Packaging Design, Second Edition has been fully updated to secure its place as the most comprehensive resource of professional information for creating packaging designs that serve as the marketing vehicles for consumer products. Packed with practical guidance, step-by-step descriptions of the creative process, and all-important...

Format:Paperback

Language:English

ISBN:111802706X

ISBN13:9781118027066

Release Date:January 2013

Publisher:Wiley

Length:256 Pages

Weight:1.40 lbs.

Dimensions:0.6" x 7.9" x 8.9"

Related Subjects

Design Engineering Industrial & Product Design Industrial Design Industrial, Manufacturing & Operational Systems Packaging Techniques Technology

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Packaging Design: Successful Product Branding from Concept to Shelf

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